Just over two years ago HealthinsightUK was launched with a commitment to promote the treatment of lifestyle diseases by encouraging patients to make changes in the habits that were making them ill. This simple and obvious idea has now made it to prime time television as a three part BBC 1 series headed by
a GP who’s both supportive and nutritionally literate. Think of the social and financial savings if all GPs were like that.
Much of the discussion around the food tax has been practical – such as how much should it be and will it penalise poor people. But its implications are much wider. It’s based on research that clearly shows the damaging effect of some foods and the benefits from replacing them with others. So logically diet should be widely used as a clinical intervention alongside drugs and what are the implications of that?
Calls to reform medical research can often seem like pie-in-the-sky. The campaign to get pharmaceutical companies to be more truthful about the results of their trials limps along because what company is going to be keen on reforms that may interfere with a billion dollar profit? Bottom line is that companies exist to make profits and if that conflicts with patients’ interests, patients lose out. The solution could lie with an unusual Italian research institute.
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