Current Posts – 17 Nov 2015 – 2nd Post

Clever marketing made a major contribution to statins becoming the best-selling type of drug in the world. Many of those techniques are now seen to have benefited profits rather than patients. But this has proved no bar to doing exactly the same things to increase sales of the next generation of cholesterol lowering drugs. Dr Kendrick reveals what a small change in the rules can do to boost the bottom line.

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Editorial

Editorial

Editor: Jerome Burne | editor@healthinsightuk.org
Editorial

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